pumpupyourwebsite http://pumpupyourwebsite.com Just another WordPress weblog Tue, 09 Mar 2010 14:24:05 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 A translation agency… http://pumpupyourwebsite.com/2010/03/a-translation-agency/ http://pumpupyourwebsite.com/2010/03/a-translation-agency/#comments Tue, 09 Mar 2010 14:24:05 +0000 admin http://pumpupyourwebsite.com/2010/03/a-translation-agency/ A translation agency that uses computer, is this the translation? Tools such as SDL Trados, the leader in this field. This does not mean that the translation is done by a machine.
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]]> http://pumpupyourwebsite.com/2010/03/a-translation-agency/feed/ 0 YouTube Marketing Works http://pumpupyourwebsite.com/2010/01/youtube-marketing-works/ http://pumpupyourwebsite.com/2010/01/youtube-marketing-works/#comments Mon, 11 Jan 2010 15:46:10 +0000 admin http://pumpupyourwebsite.com/?p=1247 There are three reasons why a business might decide to use YouTube as part of their overall search engine optimization strategy:

  1. Popular YouTube videos appear at the top of Google search results pages alongside standard website listings so it’s quite easy to understand that if you have a popular video in YouTube, titled with your relevant keywords, then it could get you an extra spot in Google search results alongside your main website. The downside is that this traffic will go straight to YouTube so you have the job of ensuring that the video viewer knows your website address and decides to go and visit it for more information. In a way this isn’t an SEO benefit to your site, more a way of grabbing an extra position and keeping a competitor off of the search results.
  2. If you create several videos and your own keyword branded YouTube channel to house them all, then you can benefit from the placement of a back-link to your main website on your channel page. However, creating YouTube videos just for the benefit of an extra back link to help your search engine optimization probably isn’t a good use of your time and money unless you know you can create a fantastically popular video channel that everybody will link to – and boost the channel’s Google PageRank score.
  3. Google likes YouTube embedded videos in content – don’t ask me why this is, but Google seems to give web pages that hold embedded video content a higher position in the results. Bizarrely this means that you don’t need to create the video but simply embed useful videos that you find relevant to your audience into your website. Of the three reasons for using YouTube with SEO in mind, this is probably the most effective and requires the least amount of effort. Of course the ideal is to combine all three ideas and embed your own YouTube videos into your web pages.

Optimizing your videos within YouTube itself is something quite different but does impact on ‘1’ above – since only a popular video makes its way into the Google results. Therefore you need to consider the following factors when uploading a new video:

  1. Make your video informative, interesting and snappy ( 5 minutes or less).
  2. Give it an optimized title (using your target search terms and website name) e.g. How to save money on car rentals – car-rentals.co.uk.
  3. Optimize your video description. Include keyword based informative content in the description (more info) of your video and link to your website from it – ideally do this in the first line – to appear in the main YouTube descriptor.
  4. Ensure that your keyword tags are relevant and contain most of the search terms you used in your title and description. As with SEO try and avoid keyword stuffing.
  5. On your main website aim to create hyperlinks to your YouTube video URL containing keyword-rich anchor text.
  6. Watermark the video with your URL and use an interesting freeze frame shot.
  7. Create and customize your own YouTube channel using search terms to create a keyword friendly URL. Consider the creation of multiple channels for multiple niches.
  8. YouTube’s internal site search factors in other rules including the video’s rating, total views, how many times the video has been favorite. The age of the video is also a factor because new videos tend to appear more highly to keep YouTube looking fresh.
  9. Ask all your friends to vote and view your video, share it on your Facebook profile page to help with video ranking.
  10. Post your videos towards the end of the week, weekends are YouTube’s busiest days (for a B2C audience anyway).
]]> http://pumpupyourwebsite.com/2010/01/youtube-marketing-works/feed/ 0 Traffic FAQ http://pumpupyourwebsite.com/2009/11/traffic-faq/ http://pumpupyourwebsite.com/2009/11/traffic-faq/#comments Wed, 11 Nov 2009 22:08:10 +0000 admin http://www.elivemind.com/test/Puywsite/?p=256 Welcome to the Pump Up Your Website FAQ.  This is the dedicated section for all Frequently asked questions (FAQs) but if your query isn’t answered here then don’t hesitate to contact us.
We are committed to search leadership in all aspects of our business. What is involved in your Search Engine Optimisation service?

All you have to do is provide us with your website URL. We will then conduct an in-depth analysis of your website (free of charge) and contact you with a detailed proposal on how to improve your website rankings.

Why do I need to be in top 10 in Google?
Research shows that people searching for a product or service rarely go beyond the first page or two of search engine results and obviously the higher up the list your website is, the more chance that users will choose your link as a best match for their needs. Being in the top 10 results for your chosen keyword searches is proven to increase traffic to your website and because your website is exactly what it appears to be, your conversion rate of visitors into customers will be high.

What are the common problems websites have with SEO?
Websites are often poorly optimized and do not reflect the purpose of their operation or existence. Irrelevant or poor content, cryptic intra-site linking and lack of semantic description are just some of the factors that contribute to SEO problems, resulting in often drastic losses in rankings and consequently in profitability.

Why should I outsource my Search Engine Optimisation campaign?

Outsourcing search engine optimisation campaigns has many benefits. A professional SEO provider will possess extensive experience with search engine optimisation and the knowledge to leverage it to your benefit. A professional SEO provider will take care of your complete SEO needs, leaving you to do what you do best. In a modern economy, specialized services are designed to provide value and be cost effective by delivering results. You can benefit from the wealth of experience of seasoned SEO professionals who can work both on-site and offsite to ensure that your website achieves high rankings for its desired keywords.
How long will it take to optimize my website?

There are many different techniques implemented when properly optimizing a website. Some are likely to be one-off tasks, such as choosing keywords and cleaning up the code, but as an overall strategy, SEO is an ongoing process because of the way that search engines work. Search engines read and index web pages regularly but new changes and content draw them back even more often and the better the content, the more favourably your website is looked upon by search engines and of course, your users.
When will I see results?

The length of time it takes so see noticeable results from good Search Engine Optimisation depends on a number of variables. If you choose search terms with a low level of competition then it could be a matter of a few weeks, but the more established competition you have, the longer it will take to move up the listings. Ethical SEO isn’t a quick fix solution, but there is no reason why a carefully and properly executed SEO campaign shouldn’t see noticeable results in a few months.
Will it cost a fortune?

Some Search Engine Optimisation companies will promise cheap and quick SEO results. However, as is true in most areas of life, you get what you pay for. Good SEO takes a lot of time, work and expertise but Pump Up Your Website believes in offering value for money services which can give you an excellent return on your investment. We can develop a unique tailored SEO strategy which suits your business and budget.
Do you use black hat techniques?

Pump Up Your Website uses only ethical Search Engine Optimisation methods, also known as “White Hat” techniques. Whilst black hat techniques focus on trying to fool search engines and trick them into believing the website is something that it isn’t, our methods instead work WITH search engines to produce the best results possible by representing our client’s website a clear and honest way.
Will my ranking take an initial drop?

Because of the way that search engines work, updates or changes to any site can change rankings temporarily as search engines re-index the new information, especially if your website undergoes major changes as part of SEO. However, within a short period of a few days to a few weeks, sites usually settle back to their previous ranking or higher, even before the proper effects of the Search Engine Optimisation campaign have had a chance to make an impact with search engines.
What is the difference between SEO and PPC?

Search Engine Optimisation and PPC (or Pay-Per-Click) marketing are different and complementary strategies.

PPC is similar to traditional advertising. You pay to get your website shown in the search engine listings for specific keywords and phrases. However you only pay when someone clicks on your ad, which is where the term pay-per-click originates from. These PPC ads are also known as sponsored links or paid listings. PPC gives good short term results but as soon as your campaign ends, so do the results.

SEO on the other hand is something resembling a public relations relationship between your website and the search engines. Search engines have to trust that your website will provide the information a user is looking for before they recommend it to them. SEO uses techniques and strategies which make it very clear to search engines what the content of your website is, in order to build that trust (also known as authority) and prove to search engines that your website is a highly relevant match for your particular search terms. SEO is a longer term strategy which gives more sustained organic search results.

Many businesses find that a combined campaign using both PPC and SEO is the most effective Internet Marketing strategy.
What guarantees can you offer that SEO will work for me?

Pump Up Your Website does not offer any guarantees on search results page rankings. For any Search Engine Optimisation consultant to do so would be unethical and fraudulent.

]]> http://pumpupyourwebsite.com/2009/11/traffic-faq/feed/ 0 Online Marketing & Social Media as Business Tools http://pumpupyourwebsite.com/2009/11/online-marketing-social-media-as-business-tools/ http://pumpupyourwebsite.com/2009/11/online-marketing-social-media-as-business-tools/#comments Thu, 05 Nov 2009 15:25:33 +0000 admin http://pumpupyourwebsite.com/?p=1082 What Is Online Marketing?

Online Marketing is the interactive process of selling your company, goods or services over the internet. A good online marketing strategy will create a synergy between your company’s business model and sales goals and your overall website appearance and function. Some of the most commonly used online marketing strategies include internet advertising (hyper links and ad banners), the management of a customer data base and email strategies. Using a broad mix of components (see “Social Media”) the purpose of online marketing is to increase brand awareness and generate revenue through sales.

How Is Online Marketing Used?

Online Marketing should be a part of your overall marketing strategy. Although many companies still utilize more traditional methods of marketing, not having a strategy for online marketing means you are not reaching an incredibly large sector of the market. Online marketing should showcase eye-catching web design, develop and enhance your brand, utilize online advertising and ultimately, increase your sales. In addition to promoting and advertising your business, an online marketing strategy will allow you to conduct research revealing the preferences, needs and demographics of your customers. You can also post press releases and articles.

Why Is Online Marketing Important To My Business?

Online Marketing is important for the same reason a more traditional marketing plan is. How are you going to generate revenue without selling anything? Online marketing combines creative and technical elements so that you have a specific look and feel to your company while maximizing the broad marketing opportunities web technology provides. One of the most exciting things about online marketing is that you can reach your customers anywhere at anytime! Probably the most important reason to engage in online marketing is that almost everyone else does. If you don’t, all of your competitors will attract and keep your customers!

What Is Social Media?

Social Media is an internet based means of communication allowing you to interact with other people. There are various forms of social media. You may recognize the names Facebook, Twitter, LinkedIn or Digg for example. These sites allow users to create a presence on the internet as well as post and exchange written content, pictures, video and audio messages, emails, blogs and podcasts. Social media is inexpensive and wide reaching, allowing you to connect with literally millions of people both nationally and internationally. Social media gets your message, business or products known in a web based interactive way.

How Is Social Media Used?

Social Media is used to create an online community, develop a following, exchange ideas and information and build relationships. It is also a great way to generate “traffic” to your website which is another way of saying that people are able to find you online and then go directly to your website. There are also many ways that Social Media can be effective for specific business purposes. A business can “gather links” which means you can provide a link to someone else’s website where they then promote you. You can also post other business links on your website. This encourages cross promotion and is a great way to attract more internet attention. Businesses also use Social Media to test a market or product, generate feedback, provide customer service, hold webinars, blast emails and post announcements or useful company information.

Why Is Social Media Important To My Business?

Social Media is an incredibly fast way to develop or increase brand awareness, improve your reputation or position yourself as an expert in a certain field. Social Media can also keep you up to date on industry news, provide you with an education that can be applied to your business model, and have related industry recommendations. It is also an excellent path for personal development. Finally, Social Media can build strong and numerous relationships, enable you to network with an international community, post testimonials about your products or services, advertise or promote and in general, build your business bigger, stronger, faster.

]]> http://pumpupyourwebsite.com/2009/11/online-marketing-social-media-as-business-tools/feed/ 0 Press Release Services http://pumpupyourwebsite.com/2009/06/press-release-services/ http://pumpupyourwebsite.com/2009/06/press-release-services/#comments Tue, 02 Jun 2009 02:26:10 +0000 admin http://pumpupyourwebsite.com/?p=932 Press releases are a great way to build your brand and increase your business’s products and services visibility. All press release submissions are done 100 % manually by our experienced and trained team members. Our media release distribution service sends your news release to; media outlets, reporters, journalist, editors, online news outlets, radio and even TV.

We have direct access to over 80,000 contacts in the industry and send your personalized press release via the preferred method to the appropriate contact in the media outlet.

Our team of writers will write a press release that attracts media attention for your news, service announcement or special feature.  We will prepare a concise, well-written press release through our quick professional service (less than one week turnaround).

Here is how it works:

1)      We write a Press-Release for you

2)      We prepare your own customized Media Contact List out of over 80,000 contacts

a.       Location Specific

b.      Targeted based on your criteria

3)      We setup a unique PR campaigns and start your campaign via Email and FAX

a.        We monitor OPEN rates to guarantee highest results

4)      We manually check deliverability for highest results

a.       We resend your campaign to media contacts up to 3 times

]]> http://pumpupyourwebsite.com/2009/06/press-release-services/feed/ 0 Best and Worst Email Open Rates http://pumpupyourwebsite.com/2009/01/best-and-worst-email-open-rates/ http://pumpupyourwebsite.com/2009/01/best-and-worst-email-open-rates/#comments Thu, 29 Jan 2009 01:21:34 +0000 admin http://pumpupyourwebsite.com/?p=916 People who are new to email marketing often ask me, “How should I write my subject lines so that more recipients will open my emails?” In order to answer that question, I would like to share with a study based on 40 MIO email sent. Below are the ones with the highest open rates and the ones with the lowest open rates. The “highest” open rates were in the range of 60%-87%, while the “lowest” performers fell in the dismal 1%-14% range. Do you see a pattern below?

>>> Best Open Rates (60%-87%) <<<
[COMPANYNAME] Sales & Marketing Newsletter
Eye on the [COMPANYNAME] Update (Oct 31 – Nov 4)
[COMPANYNAME] May 2005 News Bulletin!
[COMPANYNAME] Newsletter – February 2006
[COMPANYNAME] and [COMPANYNAME] Invites You!
Upcoming Events at [COMPANYNAME]
We’re Throwing a Party
October 2005 Newsletter
>>> Worst Open Rates (1%-14%) <<<
Last Minute Gift – We Have The Answer
Valentines – Shop Early & Save 10%
Give a Gift Certificate this Holiday
Valentine’s Day Salon and Spa Specials!
Gift Certificates – Easy & Elegant Giving – Let Them Choose
[COMPANYNAME] Holiday Sales Event
[COMPANYNAME] for your next dream home.
[COMPANYNAME] Resort – Spring into May Savings
You Asked For More…

Observations
On the “best” side, you’ll notice the subject lines are pretty straightforward. They’re not very “salesy” or “pushy” at all. Heck, some people might even say they’re “boring.” On the “worst” side however, notice how the subject lines read like headlines from advertisements you’d see in the Sunday paper. They might look more “creative,” but their open rates are horrible. It’s as if those email marketers assumed that subject lines have to jump off the screen and “GRAB THE READER’S ATTENTION!” or something. Unfortunately, most people get so much junk mail in their inbox, anything that even hints of spam gets thrown away immediately.

Setting Expectations
So does that mean your subject lines should be really stale and un-creative to get high open rates? We don’t think so. In our study, we actually saw some campaigns that used more “creative” subject lines (like the ones on the “bad” side of our table) but they had pretty decent open rates. The difference seemed to be in the expectations that were set for the emails.

For example, email “newsletters” are for “soft-selling.” They build relationships with your customers, and they’re great if your products have a very long sales cycle. Use them to slowly soften your customers for the sale, or to make them feel really good about your brand. If your recipients signed up for these kinds of emails, don’t expect them to be very enthusiastic when, out of the blue, you send an email with a subject line like, “10% Discount! Open Now!” For newsletters, keep your subject lines simple, straightforward, and consistent.

On the other hand, if your subscribers specifically opted-in to receive “special offers and promotions” from your company, there’s nothing wrong with saying there’s a “10% off e-coupon inside.” They’ll be expecting a “hard sell” from you. It’s when marketers send promotional emails to their entire “newsletter” list when things go wrong. The idea is to create a totally separate opt-in list for those who want to receive promotional emails. Furthermore, segment your promotions list into smaller, more focused groups before you send your campaign (don’t send an offer for purses and high-heel shoes to the men on your list).

The Secret Formula for Subject-Lines
So what’s our advice for email subject lines? This is going to sound “stupid simple” to a lot of people, but here goes: Your subject line should (drum roll please): Describe the subject of your email. Yep, that’s it.

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]]> http://pumpupyourwebsite.com/2009/01/best-and-worst-email-open-rates/feed/ 0 Boynton Beach Business Web Hosting http://pumpupyourwebsite.com/2008/10/boynton-beach-business-web-hosting/ http://pumpupyourwebsite.com/2008/10/boynton-beach-business-web-hosting/#comments Sat, 25 Oct 2008 13:10:39 +0000 admin http://pumpupyourwebsite.com/?p=44 Businesses located in Boynton Beach has their websites which convey almost all the word to the users. It release all the indispensable news about the neatness. Business web hosting is very admired these days. The company which does not have its website is considered to be less forward-looking than the new companies in Boynton Beach.

There are many nature of packages available for the professional business web hosting. Business web hosting is available in many circulars. Some of these letters are free while additional parcels are not free. Before pick any box full acquaintance about these packages ought to be taken as any wrong selection can negatively pretend the business firm. Before pick out any wallet, commercial company in Boynton Beach must do the exploration for the same. They must see the trustworthiness of the examination.

People have many probe with them and these question can be solved working also. If your website will not be operational then it can negatively disturb the occupational corporation. People will not count this website as the good one and the favor and selling of the company will be unnatural. Website should be such that it covers all the basic things in it. Online help ought to be specified to the family at any time and genteel tidings about the corporate firm should be certain to the nation. So, the choice of corporate web hosting should be done delicately and with fitting investigation for business owners in Boynton Beach Web Hosting.

You must acquaintance that company for business web hosting that is providing the services within your modest. If it will be beyond your economical then it will not be advantageous for you. So, it is better to work with that company which is if their facility within the low-priced of your commercial firm in Boynton Beach. You must choose that you want a website which is completely separate or you want it in business. If you want to form a website in partnership then it will be much sacrificial than the erstwhile one.

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]]> http://pumpupyourwebsite.com/2008/10/boynton-beach-business-web-hosting/feed/ 0 Corporations located in West Palm Beach have their websites hosted with reliable providers http://pumpupyourwebsite.com/2008/10/corporations-west-palm-beach-hosting-websites/ http://pumpupyourwebsite.com/2008/10/corporations-west-palm-beach-hosting-websites/#comments Sat, 25 Oct 2008 12:48:52 +0000 admin 776029293 Nowadays every one corporation located in West Palm Beach has their websites which spend more or less all the word to the users. It discloses all the necessary knowledge about the business. Business web hosting is very trendy these days. The company which does not have its website is careful to be less well ahead than the extra companies in West Palm Beach.

There are many font of post available for the professional organization. Business web hosting is available in many packages. Some of these correspondence are free while other circulars are not free. Before decide on any packet full awareness about these bulk mail ought to be reserved as any wide of the mark selection can negatively imitate the commercial firm. Before plump for any set, business partnership in West Palm Beach must do the inquiry for the same. They must see the steadfastness of the deal.

People have many reservation with them and these demand can be solved operational also. If your website will not be working then it can negatively distress the corporate multinational. People will not think through this website as the good one and the kindness and interest of the company will be la-di-da. Website should be such that it covers all the essential effects in it. Online help should be given to the nation at any time and own gen about the occupational firm ought to be known to the family. So, the range of commercial web hosting should be done warily and with apposite research for business owners in West Palm Beach.

You must contact that company for business web hosting that is so long as the services within your inexpensive. If it will be beyond your modest then it will not be moneymaking for you. So, it is better to work with that company which is only if their provision within the cheap of your corporate firm in West Palm Beach. You must go for that you want a website which is completely separate or you want it in organization. If you want to size a website in firm then it will be much rich than the foregoing one. The main independent of all the occupational firms is to make gain. So, you must not select that company which is if unpredictable check. These companies are subscription services at penny-pinching tax so inhabitants get interest to these companies. People ought to take all the understanding of these companies then they ought to choice the West Palm Beach company which is offering best services.

If you want to have more and more data about this then you can search for the same in the internet. To search in the internet you just have to type the West Palm Beach professional web hosting in the search tank locomotive and you will be on condition that with the necessitous statistics. You can also get the communication from various magazines and red-top. These West Palm Beach magazines also contain various articles on the same.

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]]> http://pumpupyourwebsite.com/2008/10/corporations-west-palm-beach-hosting-websites/feed/ 0 Economic Doom and Gloom? I say think BOOM! http://pumpupyourwebsite.com/2008/10/economic-doom-and-gloom/ http://pumpupyourwebsite.com/2008/10/economic-doom-and-gloom/#comments Tue, 14 Oct 2008 00:50:28 +0000 admin http://pumpupyourwebsite.com/?p=42 Our brains are being bombarded with daily messages on doom and gloom! Of course we can’t overlook the hard facts and act accordingly, but when it comes down to GROWING your business we need to think BOOM not gloom.

In my opinion it means to think more pro-active, positive and fight inaction.

Create an Action Plan that will sustain you through these tough times. Create your own BOOM times!

Step 1) Stay Positive and read Norman Vincent Peale’s “The Power of Positive Thinking”. This will definitely revive your gloomy mind.

Step 2) Revise your current marketing strategy and include strategies that are easy on your budget, but help you stay in touch with potential customers. You are the expert in your industry! Present yourself as a resource of knowledge and expertise. Clean your contact list and collect email addresses of potential customers you are not usually in contact with. Create an ON TOPIC newsletter and send this FREE valuable information to your “new” list.

Step 3) Nurture your contacts, now more than ever. Don’t think sales, think how YOU can actually HELP them with the KNOWLEDGE you have. Network and make those valuable connections, update your address book and become a great networker.

Step 4) Most likely your business is localized, ensure that your ONLINE MARKETING STRATEGY reflects a targeted, localized effort. Now it is possible to rank on TOP of Google in minutes! Consumers are searching LOCALLY, make sure they find you and not your competition. Organic Traffic is FREE!

So stop saying “I cannot succeed in this economic downturn,” and incorporate some specific actions that will set you on a path to Boom and not gloom.

Please feel free to contact me with any help or advice you need related to the INTERNET. My passion is Online Marketing and helping small business owners realize the potential LOCAL Internet Marketing strategies can have for their business.

]]> http://pumpupyourwebsite.com/2008/10/economic-doom-and-gloom/feed/ 0 Is ASP Hosting Affordable? http://pumpupyourwebsite.com/2008/10/is-asp-hosting-affordable/ http://pumpupyourwebsite.com/2008/10/is-asp-hosting-affordable/#comments Mon, 06 Oct 2008 17:26:41 +0000 admin http://pumpupyourwebsite.com/2008/10/is-asp-hosting-affordable/ Is ASP Hosting Affordable?

To have your website online visible to millions of surfers, you need a web hosting to do the job for you. There are many options to choose from in a web hosting. In the market today, there are cheap hosting, shared hosting and dedicated …


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Shared Hosting · UNIX/Linux Hosting · Adult Hosting · VPS Hosting · E-commerce Hosting · Dedicated Server · ASP.NET Web Hosting · Canadian Hosting · Low Cost Hosting · Windows Hosting · Reseller Hosting …


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Is ASP Hosting Affordable?

There are exceptions in instances where a small business initially saves money on a hosting plan but ends up spending more when third-party software comes into play. ASP hosting should be something that can be absorbed by your business. …


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