Brian Yusem

Brian Yusem’s success depends on superior scientific innovation, integrity and continuous improvement in all aspects of our business through the application of the scientific method. Brian Yusem sees the scientific method as a multi-step process that includes designing the right experiment, collecting and analyzing data and rational decision making. It is not subjective or emotional, but...

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Using Facebook to Generate High Quality Email Leads

One of the best ways to generate high quality email leads is to take advantage of the today’s popular social media sites which only continue to grow. Today we’ll focus on Facebook, which boasts more than 300 million active members that is most-likely harboring a significant share of YOUR market just waiting to be reached. But why bother? Well, the thing that separates Facebook...

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How to Get the Most Out of Local Networking Events

You probably already know what kind of positive effect that networking can have on building your brand, your website traffic, and a creating loyal following that genuinely likes and trusts you. In the online world, whenever the word ‘networking’ is mentioned, sites like Facebook, Twitter, and LinkedIn immediately come to mind. And for good reason: the online social networking scene is...

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5 Ways to Ensure Your Social Media Efforts Don’t Bomb

5 Ways to Ensure Your Social Media Efforts Don’t BombAfter signing up for all the popular social media sites, you set up your profile, make everything look just how you want it, and display all the right information. Days, weeks, and months go by, and that flood of traffic never shows up… what went wrong?? Is social media a spoof? The answer to that question is no; however, it’ll be just as...

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Use Social Media as a Supplement, Not a Means to an End, You still need your website

Use Social Media as a Supplement, Not a Means to an End, You still need your website

So you’ve heard about the social media craze and are ready to focus some of your business resources on a new social media campaign before deciding to make the full-move online huh? Well, you may want to think twice if you plan on making social media the primary vehicle to bring your business online. But why? Isn’t social media “the thing” nowadays? Well, in many ways, YES, but there...

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Protecting Cardholder Data with PCI Security Standards – Introduction

The twentieth century U.S. criminal Willie Sutton was said to rob banks because “that’s where the money is.” The same motivation in our digital age makes merchants the new target for financial fraud.   Occasionally lax security by some merchants enables criminals to easily steal and use personal consumer financial information from payment card transactions and processing systems.  It’s...

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