Facebook is an absolute must for your business. No question about it. It’s a free tool that as a business owner you must take advantage of. If you don’t you are missing the boat on getting your business name out to over 500 million people. Let’s look some ways to begin on Facebook and bring in more customers for your business.
Facebook is a social media networking site. It allows for you to create a business page that will connect you with potential customers to learn about your business. You are bale to build now trust and rapport.
To begin on Facebook as a business tool, don’t use your personal profile where you use your real name. Setup a profile with your business name. There you generate contacts as potential customers by becoming friends with people you already know. The great thing here is that friends of friends will become your friends, and again potential customers.
Don’t Rely on Your Personal Profile alone!
It is crucial that you will setup a Business Fan Page. On this page you have a huge opportunity to spread the word of your business to more and more people and businesses. Remember, there are 500 million users on Facebook! After creating your fan page, ensure you create a profile photo that has Call to Action like you phone number, some benefits or even a special offer!
Due to Facebook’s new AD system, it is more important than ever to promote your brand with every spot you can use on Facebook’s Screen Real Estate.
Now you are ready to send an invite to your friends and friends of friends and they will become fans of your business page. The really awesome thing is that on your fan page, you will be able to post your website address, information about what your business does and daily posts–if you desire and think it would benefit your business in bringing in customers. Many businesses post specials they are running, irresistible offers or other promotions. This encourages visitors to your Facebook page to LIKE YOU and to become a Fan. Once a Fan, your are able to publish your news to your Fans’ Walls.
And remember, all 500 million users have access to your business fan page just by typing in the name of your business.
If that isn’t enough, Facebook also allows you to create ads. This is a low cost way of getting your business even more advertising. For a fee determined by you, your business website and short information can be seen by a very targeted audience. There they can click the link and see what your business is all about.
And finally, you can create a Facebook Landing Page that is unbelievably successful in bringing in customers. On this page, you will implement an image that displays your offer, shows the value and creates the opportunity for a giveaway. Create a strong call to action and people will respond. This page will allow you to have a lead capture form to put potential customers on your master mailing list. It is an awesome marketing tool!
Facebook, without a doubt, should be used by your business. If you are not using it, you are missing the boat. It is absolutely a necessity in this world we live in today.
